Technical Search Engine Optimization focuses on optimizing the behind-the-scenes elements of your website to ensure that search engines can efficiently crawl, index, and understand your content. This includes improving site speed, fixing broken links, ensuring mobile responsiveness, optimizing XML sitemaps, and managing robots.txt configurations. It also involves implementing structured data/schema markup, preventing duplicate content through canonical tags, improving site architecture, and ensuring HTTPS security.
Additional technical enhancements include optimizing Core Web Vitals, enhancing server performance, ensuring international SEO (hreflang tags), maintaining clean URL structures, and resolving crawl errors through search console tools. With strong Technical SEO, websites become faster, more reliable, and more search-engine-friendly—leading to improved rankings, higher organic traffic, and a better user experience.
Measures how often keywords are searched monthly.
Ensures search engine bots can efficiently access and navigate all important pages.
Generates and sends structured sitemaps to search engines for improved indexing.
Controls which pages search engines can or cannot crawl.